Launching the No Fizz. All Go. campaign was reimagining the Celsius experience. Starting with the packaging redesign that’s bold, modern, and instantly energizing. The campaign extended to point of sale materials that capture attention and communicate the reintroduction of the Fizz-Free line and it’s clean packaging.

Every element of this campaign was crafted to feel cohesive, premium and visually dynamic. The tabletop content was also a key focus in reintroducing the line. Working through Procreate to concept each image and direct the execution of the shoot.